Men who’ve worried about finding appropriate Pilates wear, fret no longer. There’s a new clothing maker out there with your needs in mind. NewWave Pilates Apparel is taking aim at the virtually untapped Pilates menswear market with a combination of high-tech, green fabrics and design specifically configured for Pilates movement. NewWave also has a full line of women’s clothing, too.
BASI Pilates™ founder Rael Isacowitz and Audrey McCann, owner of apparel line Pilates by Bonnie, teamed up to launch NewWave last year. The inspiration for the menswear comes straight from Isacowitz’s own personal experience. Though he’s had a decades-long Pilates career, he never quite found clothing that fit the right formula.
“Over the years it has been difficult for me to find appropriate clothing for Pilates, both to teach and practice. It was either dance clothing, athletic clothing, yoga clothing, martial arts clothing…none felt right,” he says.
McCann concurred, pointing out that most men’s active wear is either extremely loose, like basketball clothing, or extremely tight, like cycling wear.
Under Isacowitz’s direction, NewWave’s clothes are designed to hit that not-tight, not-loose sweet spot and “stay with the body” as it moves. Men’s pants, for example, accommodate better articulation at the knee. “The idea is that you don’t need to worry about adjusting your clothes and you can focus on the exercises,” McCann says.
And there’s one other important detail: comfort. The fabrics are breathable and soft; “feel-good,” as McCann described them.
They hope that the line will help the Pilates industry grow. NewWave is available online at NewWavePilates.com and is soon to hit shelves at BASI-affiliated studios.