Leaders In Fitness

Entries in Business Ideas (67)

Dear Students…A Letter From Your Fitness Instructors

In my years of experience as an instructor, Pilates studio owner, and fitness studio consultant, I have seen and heard it all when it comes to students. And I know my fellow fitness professionals have too! We are blessed to work with dozens if not hundreds of students from all walks of life who come to us with inspiring energy and dedication. Yet I see many of them are still a little misguided about a few things when it comes to fitness. So here is what I think we could say to help:

Posted on Thursday, November 7, 2013 at 04:24PM by Registered CommenterPilates-Pro in , , | Comments1 Comment | References15 References

How To Avoid The Pitfalls Of Exclusive Training

As human beings, we like to get attached. We get attached to our favorite foods, clothes, places and activities. We become attached to doing things a certain way and we even get attached to people - people we feel a connection to, relate to and feel comfortable around.

Creating Pilates For The Youth

When making a difference in our clients’ lives with the elite tools of Pilates, we’re typically teaching adults, not the younger population. I have to say that, as teachers, we should be using our education to make sure the next generation becomes familiar with Pilates and the benefits—for years to come.

Fitness Blogger Meet and Tweet

Pilates-Pro attended the Fitness Blogger Meet and Tweet this May and it was quite an exciting event! It was a dreary and rainy Wednesday morning, but inside the Metropolitan Pavilion it was fresh and full of energy! Fitness Magazine put together a fantastic event! We were excited to network with other professionals who are as fitness-obsessed and love living a healthy lifestyle like us. We also had the opportunity to meet fitness bloggers, as well as beauty and fashion bloggers.

Posted on Monday, June 25, 2012 at 12:23PM by Registered CommenterPilates-Pro in , , | Comments1 Comment | References6 References

Building a Business with Meaning

The problem, a friend said indelicately, is you have mistaken yourself for the pie maker. You can’t make the pies anymore. You traded that in for figuring out how to keep the lights on and the doors open. You’re the shopkeeper. Pies come second. Or do they? Roughly three years after opening my studio, it was clear to me that my business most surely had a hold of me rather than me a hold of it.

Pilates Hybrids

A proven method of fitness such as Pilates is the perfect workout foundation – when it is incorporated with other forms of fitness conditioning, what you’re left with is an innovative workout for the entire body and mind. With intriguing names like Spinlates, Yogalates and Piloxing, you can’t help but wonder what it involves, what kind of workout you’re going to get, and why didn’t I think of that?!

Plan Your Own Pilates Day Event Now

Pilates Day is only two months away (May 7th) and we all need to get into tabletop and start pumping! Pilates Day serves as an opportunity to bring the benefits of Pilates to the masses. It is only a matter of time before everyone is practicing Pilates. Wouldn’t you like to say you played a role in bringing Pilates to your community? Now is your chance.

What is Pilates Day?

Pilates Day is an annual community event celebrated on the first Saturday of May throughout the world. The focus of Pilates Day is to cultivate awareness about the Pilates Method. This is achieved through Pilates events that are made accessible and affordable to local communities. These events most often include free Pilates Mat classes.  Pilates Day is a program of the Pilates Method Alliance (PMA) and events are produced and hosted by PMA members.

Free Pilates?! Is This Good for Business? Yes!

A free day of Pilates may seem like a strange idea but the benefits are many.

By hosting a Pilates Day event, you will build goodwill within your community, create networking opportunities, be part of a formally organized, international celebration and as a result gain new clients. What’s better than that?

Offering free classes is a great way to introduce your community to Pilates and gain publicity through your event. Once people are in the door, you can demonstrate the benefits of Pilates and the other offerings at your studio.  This is a great time to up sell new and current clients.

The PMA makes hosting a Pilates Day event easy. As a PMA member you will have access to their electronic Pilates Day Kit™. The kit includes artwork for marketing collateral, the PMA Pilates Day logo, sample advertisements, press releases, production time lines and the resources for production. The kit allows you to participate whole heartily without the worry of “Am I doing it right?”

What Will You Offer on Pilates Day?

The possibilities are endless when it comes to hosting your Pilates Day event. This is your time to show why your studio is the best place to practice Pilates. Here are just a few ideas:

  • Partner with your local community center and invite the different groups there to take a break from their regular activities and try a Pilates class.
  • Reach out to special interest groups such a Senior Citizens, Teens, Surfers, Musicians, you name it! Whoever makes up your community! Everyone can benefit from the core building and mental focus that Pilates provides.
  • Do you have access to a local park? Host a Paw-lates class! Encourage dog lovers to try a Pilates class with their pet. And of course, invite attendees to check out your studio when Fido is at home.
  • Generate sales on Pilates Day by offering special discounts that day only. It worked for APOGEE Pilates & Wellness Centers in Westchester, NY! Attractive offers are hard to pass up. By showing the value of Pilates with a free class, the discounted offer is sure to bring in sales.
  • Provide attendees with a small gift bag including a free pass to come back to your studio.
  • Hold a raffle for attendees to enter for a special prize featuring private Pilates training or other studio offerings. If you offer massage, a Workout and Relax prize would be a great option.

What will your event look like? Here are pictures from last year’s Pilates Day. http://www.pilatesmethodalliance.org/mc/page.do?sitePageId=115966

Here at Pilates-Pro, we are committed to provide the tools for success in the Pilates Industry. We hope to inspire you to bring Pilates to your part of the world.  

 

 

To join the PMA, click here: http://www.pilatesmethodalliance.org/mc/page.do?sitePageId=112962

Already a PMA member? Sign up to host a Pilates Day event by clicking here: https://web.memberclicks.com/mc/quickForm/viewForm.do?orgId=pima&formId=76327

Posted on Wednesday, March 2, 2011 at 05:56PM by Registered CommenterPilates-Pro in , , , | CommentsPost a Comment

Spring and New Beginnings

As the winter chill eases, there is a sense of renewal that sets in with spring. A time for new beginnings is upon us and Pilates-Pro is your partner. This month we will be posting articles about ways to wake up your business. Look for ideas on hosting Pilates Day, partnering with local businesses, and insight from a master trainer and industry leaders.  

May these articles serve as seeds to help “sprout” new clients for you.

Happy Spring!

 

Semi-Pro, Totally Tough: Pilates Training for Sportsmen

Jennifer Mongeluzo teaches Pilates to men at The Pilates Centre in Norwalk, CT
By Kathy Kukula

Walk through the door at The Pilates Centre in Norwalk, Conn., and, among the forest of Reformers and Towers, you’ll see something that’s all too rare in many Pilates studios: men. And while some of the guys are the financiers and media executives that this coastal area is famous for, quite a few of them spend their time in more old-fashioned pursuits: in a rink, a pitch or a boxing ring. In the past two years, owner Jennifer Mongeluzo and her team of four trainers have strengthened and stretched a growing cadre of pro and semi-pro hockey and rugby players, Muay Thai kickboxers, boxers and mixed-martial arts fighters. Here’s how she did it:

Pilates Mentors: Q&A with Marguerite Ogle

By Anne Samoilov

Welcome to the second installment of my Pilates Mentors series. I’m passionate about supporting my fellow Pilates instructors and passing on the nuggets of advice that I receive from my own Pilates mentors. I am so excited to share with you my conversation with Marguerite Ogle. Marguerite is best known for her work on About.com as the Pilates Guide. She has built an extremely thorough site which provides information for Pilates students as well as instructors.

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