Leaders In Fitness

Entries in marketing (3)

Pilates Mentors: Q&A with Marguerite Ogle

By Anne Samoilov

Welcome to the second installment of my Pilates Mentors series. I’m passionate about supporting my fellow Pilates instructors and passing on the nuggets of advice that I receive from my own Pilates mentors. I am so excited to share with you my conversation with Marguerite Ogle. Marguerite is best known for her work on About.com as the Pilates Guide. She has built an extremely thorough site which provides information for Pilates students as well as instructors.

How to Brand Your Pilates Studio on a Shoestring

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If you’re in the process of building your Pilates business, consider the importance of developing your brand. A brand is a way for potential clients to understand what you’re selling in the blink of an eye. It’s also helpful to clarify your vision for your business, which makes promoting it that much easier. Here, studio owner Erika Quest, a former corporate marketer and branding strategist, shares her studio-starting journey along with strategies and how-to’s for marketing a Pilates business from the very beginning.

By Erika Quest

In late 2005, at the peak of my corporate career in advertising, I was faced with a life-changing decision. I could continue on my corporate path, which guaranteed the comfort of a regular paycheck but was packed with long stressful hours and little time for my family, let alone myself. Or, I could take the plunge into my passion and open a Pilates studio.

I was introduced to Pilates in 2001, after suffering a back injury. A friend of mine suggested that we attend a Pilates mat class together and I was immediately hooked. I began taking mat every week and soon added in equipment classes. After about six months, I became so passionate that I decided to learn more about Pilates and study to teach through Body Arts & Science International and Rael Isacowitz. I figured I could take on clients in the evenings and on weekends.

Posted on Monday, January 4, 2010 at 05:36PM by Registered CommenterLauren Charlip in , , , | Comments7 Comments | References4 References

How to Open a Pilates Business at Home

Jessie Zalla at her home studio in Brooklyn, NY

By Nicole Rogers

At a Pilates workshop in New York recently, I listened as Kathy Grant recounted stories of her training at the studios of Carola Trier and Joseph Pilates. Suddenly I realized that Grant, Trier and Mr. Pilates himself all had home studios. After all, they lived in New York, so space was limited; and Pilates wasn’t intended to be a big moneymaker. For the last decade though, Pilates has gained notoriety and popularity, inspiring large studios all over the country. But many Pilates instructors, for a variety of reasons, still teach at home to a small and loyal following, steps from their kitchens and bedrooms. A few such instructors offered their insight and advice for anyone interested running a Pilates business from home.