Entries in social media (2)
By Anne Samoilov
Welcome to the second installment of my Pilates Mentors series. I’m passionate about supporting my fellow Pilates instructors and passing on the nuggets of advice that I receive from my own Pilates mentors. I am so excited to share with you my conversation with Marguerite Ogle. Marguerite is best known for her work on About.com as the Pilates Guide. She has built an extremely thorough site which provides information for Pilates students as well as instructors.
By Anne Samoilov
I’m passionate about supporting my fellow Pilates instructors and passing on the nuggets of advice that I receive from my own Pilates mentors. We can all learn a lot by observing other successful businesses and applying what is relevant to our own. So, today, I am peeking under the hood of Lynda Lippin’s Pilates in Paradise practice. Lynda works on the Caribbean private resort island of Parrot Cay, where she is the Pilates and Fitness Teacher at COMO Shambhala Retreat. With 20 years of Pilates teaching under her belt, Lynda also sees clients in New York City, works as a Usui Reiki Master, has several blogs and is very active in social media.
Anne: I know you are a respected fitness professional in Pilates, reiki and personal training. After being in this service-based industry for several years, I’m wondering if you have established other income streams which are more automated?
Lynda: I think it is extremely important for Pilates instructors to create multiple income streams for themselves. The internet is a great place to facilitate this. I give away a couple of Pilates ebooks for neck and back pain, and sell inexpensive Pilates audio [content] as well. Plus I have paid advertising on my blogs that brings me a small regular income. In addition, you can sell products to your clients for profit (small props, books, dvds, supplements that you believe in, clothing, etc.). But the internet is key. I created my audios two years ago and they are still selling and receiving great reviews. And I recorded them directly on my Mac using Garage Band - quick, easy and lucrative!