Leaders In Fitness

Entries in studio (2)

Featured Teacher: Erin Haag

We’ve all been there before - the eager Pilates apprentice anxiously preparing to become a Pilates instructor. We were drawn to the Pilates Method, each for our own reasons, and decided to share our passion for it with others. As a former dancer, I was drawn to “The Method” because it reminded me so much of my dance training; the control and concentration needed to perform each exercise with perfect technique. As a Pilates apprentice in the Power Pilates Teacher Training Program, I absolutely loved the way Pilates made me feel! I loved putting every ounce of energy into performing exercises to ideal standards and perfectly instructing my fellow apprentices using the Power Pilates teaching formula. I remember being surrounded by other like-minded apprentices and thinking, “We are all awesome Pilates practitioners.” I was living on a so-called Pilates cloud nine, and I believed that everyone I taught would feel the same way about Pilates.

How to Brand Your Pilates Studio on a Shoestring

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If you’re in the process of building your Pilates business, consider the importance of developing your brand. A brand is a way for potential clients to understand what you’re selling in the blink of an eye. It’s also helpful to clarify your vision for your business, which makes promoting it that much easier. Here, studio owner Erika Quest, a former corporate marketer and branding strategist, shares her studio-starting journey along with strategies and how-to’s for marketing a Pilates business from the very beginning.

By Erika Quest

In late 2005, at the peak of my corporate career in advertising, I was faced with a life-changing decision. I could continue on my corporate path, which guaranteed the comfort of a regular paycheck but was packed with long stressful hours and little time for my family, let alone myself. Or, I could take the plunge into my passion and open a Pilates studio.

I was introduced to Pilates in 2001, after suffering a back injury. A friend of mine suggested that we attend a Pilates mat class together and I was immediately hooked. I began taking mat every week and soon added in equipment classes. After about six months, I became so passionate that I decided to learn more about Pilates and study to teach through Body Arts & Science International and Rael Isacowitz. I figured I could take on clients in the evenings and on weekends.

Posted on Monday, January 4, 2010 at 05:36PM by Registered CommenterLauren Charlip in , , , | Comments7 Comments | References4 References