Entries in Business Ideas (67)
1. Host a Fundraising Class*: To register, you’ll just need to email your information to Shape. (Download instructions here) Then, determine a date and time for your fundraising class (or classes—you can host as many as you like). Shape will send you a promotional kit, which includes a counter card and flyers, to get the word out to your clients. Shape asks that you charge $10 or more as a donation (checks or credit cards only). Then host your class!
Participating studios will be listed on the Pilates for Pink website, and if you raise $250 or more by Oct. 30, you’ll receive a special gift reward.
2. Attend the Pilates for Pink Festival: Shape is also hosting an all-day Pilates for Pink Festival in New York’s Union Square on Sept. 28. The festival includes a roster of Pilates classes and other activities, demonstrations and giveaways. You can participate in classes for a donation of $25 for the first class, $5 for each additional. With that, you’ll also receive a Pilates mat and a “swag bag.” Teachers include Lizbeth Garcia, Misty Tripoli, Jaclyn Bachor and Joana Meneses.
3. Bid During the Online Auction: From Sept. 15 to Oct. 15, Pilates for Pink is running an online charity auction on charityfolks.com, where you can bid on makeovers, vacation packages and more.
4. Buy or Give the Pilates for Pink Video: Shape also produced a video with Mari Winsor, called The Mari Winsor Pilaltes for Pink Workout. One dollar from each video purchase will go to The Breast Cancer Research Foundation.
* If you’re hosting a Pilates for Pink event or have done so in the past, please share your ideas and experiences in the comments below.
In May, we shared Kim Carruthers’ tips on how to teach Pilates to children and teens. Now with back-to-school time upon us, we’re serving up some practical ideas and tips for setting up your own children’s Pilates program.
If you want to start teaching Pilates to kids, getting involved with the Pilates Method Alliance’s Pilates in the Schools
(PITS) program is one great option. The program’s goal is to “bring
Pilates to children, teachers, and parents by providing affordable and
accessible Pilates education programs to schools.” PITS encourages
potential teachers to work with fifth and sixth graders in a school
setting. The organization is working to collect data on the benefits of
Pilates for kids, so you will need to perform before and after testing
and stick to the program’s 10-week structure at first. To participate,
you must be a member of the PMA and submit an application.
RELATED ARTICLESRecession Survival Guide: Tips from Top Pilates Studios
By Nicole Rogers
With so many conflicting reports, it’s hard to tell whether the United States is truly in a recession or if we are just dangerously close. But one thing is certain—it’s on everyone’s minds.
It is especially on the minds of the small business owners and freelancers in the Pilates community. Could Pilates be one of the first things to drop from our clients’ budgets? Articles with titles like “It’s Not So Easy Being Less Rich” and “Is The Economy Making Us Fat?” suggest this possibility. Both explain how even the wealthy have been choosing to cut back on perceived “luxuries” like fitness.
I was curious to see how some prominent, successful studio owners across the country were doing in this economy, and what advice they could give from their years of experience with economic ebs and flows. While the current economy seems to have taken a dive from coast to coast, it is clear that people handle their money differently depending on location.
Alycea Ungaro of Real Pilates in New York, Lora Anderson of Pilates Studio City in Los Angeles and Stacy Sims of Pendleton Pilates in Cincinnati were kind enough to share their experiences and solutions in a tough economy. Thankfully, across the board, there seems to be as much good news as bad.
Top Story: A new concept in micro-focused spas has come to New York: pelvic fitness. While the idea behind Phit—which stands for “pelvic health integrated techniques”—might sound new (and uncomfortable) to some women, Pilates instructors already know the benefits of getting “in shape from the inside out.” But Dr. Lauri Romanzi’s services go beyond Kegel workouts—the board-certified gynecologist is also offering electrostimulation, nonsurgical labial contouring, vaginal tightening surgery and labiaplasty. I’ll stick with my Seated Legs exercises, thank you very much.
More Pilates-Related News
• Foam roller sales have doubled in the last few years.
• High-end hotels are adding Pilates to their offerings.
• First-generation teacher Ron Fletcher shares his thoughts on Pilates in The Guardian: “The trouble with this work, in general, is that people mistake it for an exercise regimen, and it’s not. It’s an art and it’s a science and it’s a study of movement.”
• A Brooklyn yoga instructor gives new meaning to “phoning it in.”
• An inspiring story about a disabled Pilates instructor
• Peak Pilates’ master trainer Colleen Glenn is profiled as one of Boulder’s “local health pros.
By Amy Leibrock
When Bethany Mateosian noticed her mat class attendance dropping off in the summer months, she knew exactly why. The summer weather. Mateosian is the owner of Springboard Pilates in Portland, Maine, a place where residents savor their three months of summer as much as possible before the winter buries them in snow again. So while her private and duet clients were committed to their time slots, some of her mat students didn’t seem to want to spend their precious warm-weather time in the studio.
So last summer Mateosian decided to join them by bringing mat class outside—with a twist. She organized a series of “flash mob” classes that she would hold at different public spaces around the city. By the end of the summer, she had created a lot of buzz, added a few new clients and got to enjoy the summer herself.
Read on to see how she did it.
Elaine Ewing, now a Pilates studio owner, recalls the steps she took to establish herself as a freelance Pilates instructor in a new town.
When my husband and I moved from New York City to a small town about two hours north, I didn’t have a plan for the next phase of my career as a Pilates instructor. I had been working around the city in a few busy Pilates studios, and all I had ever experienced was a very full teaching schedule. Since I decided to became a Pilates instructor in part because it was a career I could take with me anywhere in the world, I figured everything would somehow just work out fine.
Everything did end up working out fine, eventually. It took two years of hard work, careful scheduling and networking to get to the point where I am now—happy and financially secure. I’m proud to say that my time as a freelance Pilates instructor really paid off. In August 2007 I was asked to buy a busy and popular Pilates studio, Rhinebeck Pilates, near my home. I credit the years I spent freelancing—juggling clients and locations, problem solving, implementing grassroots marketing campaigns—with bringing me to a place in life where I am able to run a full-blown Pilates studio on my own with confidence and success. But first things first: Here are 10 ways I created business for myself as a freelance Pilates instructor.
By Kevin Bowen
I find that the New Year is a great time for reflection, introspection and inspiration, especially for those of us involved in the health and wellness profession. As we coach, motivate, encourage, listen, praise, correct, advise, inform and educate our clients, we too should nurture ourselves. We can do something good for our bodies, such as a weekly massage; we can do something good for our minds, such as reading a book or learning a new language; or we can take the advice of that old saying: “It is better to give than to receive.”
In North America, and throughout the world, there are plenty of people in need of the services and knowledge that we in the Pilates community have to offer. It probably comes as no surprise that the state of health and wellness is hovering somewhere above horrible and unacceptable—the obesity epidemic and physical inactivity crisis has grabbed a stranglehold on the citizens of not just the U.S., but the world. In the U.S., two-thirds of adults are classified as overweight, and about half of them fall into the obese category, according to the Centers for Disease Control. The percentage of children who are overweight and obese has almost doubled in the last 40 years.
The problem is real, and according to the most recent statistics, there seems to be no end in sight. How we address the problem as professionals, and more importantly concerned citizens, can help to create solutions.
With every new year, we see new fitness industry forecasts circulating in the media. So how does ‘08 look for Pilates? Here are a few snapshots:
The American Council on Exercise’s new industry survey finds that “Hybrid Programming”—i.e. “Pilates Fusion” and “Spin-Yoga”—will continue to be popular. Sports-specific programming, “Boomer” fitness, express classes, total wellness programming, and functional strength training also made their top 10 list. While Pilates is mentioned only once, most of the trends apply to Pilates.
The New York Times blogged about new survey from Consumer Reports that found that respondents who go to private fitness studios, local gyms and community centers were more satisfied than those who go to national gym chains. This bias against big health clubs was echoed in an AP story, which predicts people will gravitate toward “small, boutique fitness centers, including Pilates and yoga studios” because the classes are better.
In the American College of Sports Medicine’s 2008 fitness trend survey, Pilates makes the list for the first time, coming in at No. 7. Last year, it had been lumped together with yoga under “mind/body exercise.” Topping the list is the trend toward “educated and experienced fitness professionals” as more fitness educational programs become accredited. (The PMA is moving toward this goal for Pilates programs as well). Programs targeting childhood obesity comes in at No. 2, and core training, programs for older adults and functional fitness also made the list.
What trends are you seeing in your area? Are classes for seniors taking off? Are parents interested in children’s programs? Post your comments below.
Studio owners, have you ever felt like your current business plan is just a little bit off? Jennifer DeLuca, who owns a Pilates center in Brooklyn, recently confronted this reality when the demands of her growing client list and expanding family weren’t jiving. Here she shares her journey through different business models and reprioritizing her time.
Five years into its life, my studio, BodyTonic Pilates Gymnasium, was busting at the seams. In 2004, I had a bustling apprentice program, 10 instructors, classes, private training and semi-private training. With a one-room, 900-square-foot studio in Park Slope, Brooklyn, I tried everything possible to contain the overflowing energy and noise, including sound absorbent banners on the walls, room dividers and even strategically asking teachers to face a certain way to have their voices carrying in opposite directions. Clients and teachers all made the best of it, but finally people started to complain. Clients couldn’t hear their instructors and instructors couldn’t hear themselves! I had to take on another lease or I was going to lose clients. At least, that was what I thought.